Copywriting made easy
Let’s face it. We’re all busy people.
That’s why I’m all about making writing copy easy-peasy and getting everything right the first time, every time.
I’ve found the best way to do this is make sure there’s a clear brief up-front.
Perhaps you’re a pro. and know exactly what you want and can communicate that clearly.
Or maybe you’ve never worked with a copywriter before. You might have a pretty good idea about what you need, but might find it hard to get that across on paper.
That’s where I come in. Here's a step-by-step layout of how I work to help you get the best result.
After I’ve received your enquiry I’ll send you a simple list of questions to clarify what you need and by when.
Or, we can schedule a 20 minute chat at a time that suits you.
As soon as I receive your response, I’ll send you a proposal for your approval.
Sometimes that’s an overview of your website. Sometimes it’s a list of suggested blog topics.
Sometimes it’s just clarifying that I’ve understood your brief.
Then I’ll send you a cost estimate and confirm timelines.
As soon as you’ve approved the proposal, I’ll send you an invoice.
I ask for an upfront payment of 50% of the agreed cost for projects valued at more than $500. The remaining 50% is to be paid upon submission of the copy.
For projects less than $500, full payment is required in advance.
Here’s where I get to know you a little better.
I’m gonna ask you a heap of questions and encourage you to send me any supporting material that’ll help me get to know what makes you and your business tick. The more information I get, the better the end result!
I’ll ask how your business/brand started? What drives you? Who your competitors are? And most importantly, who your target audience is?
Then we’ll confirm your brand personality and tone of voice and that’s when the fun starts.
If all of this sounds like a heartache. Don’t you worry. I’m pretty great at asking the type of questions that makes all of this easy for you. After all, that’s why you need me in the first place!
I usually forward a brief template to make this process easy and so you have something to refer to for all future briefs. But, again, if you’d rather talk through this, we can usually cover it all in a 30 minute phone call.
OK. It’s not really magic!
Writing is really a combination of skills that I happen to be pretty great at.
It helps that I’m nosy. This curiosity drives me to get to know you and your business well enough to adopt the perfect tone of voice for your communications.
I’m also very adaptable. The ability to switch things up means I can meet crazy deadlines (usually) and write about a variety of subjects across most industries.
I’m honest. If I think I’m not the right person for the job, I’ll tell you straight away.
Otherwise, I will do my utmost to provide you with words that make your heart sing!
On, or before, the agreed completion date, you’ll discover the first draft of copy in your inbox, along with the final invoice.
I’ll be keeping everything crossed that you LOVE it! But I promise not to be offended if you want to make some changes.
You can shoot any adjustments back to me and I’ll submit the final draft within a few days, after final payment.
As soon as your new copy is hard at work attracting customers and telling your story, it’s probably time to look at the next project.
No rest for the wicked right?
Great copy is just a click away!