When my favourite horse and carriage driver in New York City requested I take a peek at his website, I couldn’t help getting carried away with a complete re-write.
Colm from NYC Horse and Buggies knew it was going to be difficult to raise his online profile given the juggernaut that is paid marketing in this space. But I know that words can make the difference. Lots of them in this case. With a huge emphasis on SEO-friendly long-tailed keywords.
The simplicity of this one-page site hides the multiple click-through pages that have already made a tremendous difference in traffic to the site.
